A success story like Amul
A success story like Amul India’s fruits and vegetables (F&V) sector is growing rapidly but remains fragmented, leading to high post-harvest losses and low farmer earnings, highlighting the need for structured value chains and Farmer Producer Organisations (FPOs) to replicate the success of India’s dairy sector. Growth of India’s Fruits and Vegetables Sector India’s fruits and vegetables (F&V) sector is expanding at a faster pace than cereals, contributing nearly 30% to the value of crop agriculture. Besides being more nutritious, it has the potential to enhance farmers’ incomes signicantly. However, the sector lacks the necessary policy attention and institutional support…